News & (Bad) Analysis
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2 - 1 = 1
As a longtime reader of eWeek, I find it surprising that a recent opinion piece by Editorial Director Eric Lundquist, Google's Mixed Message (Up Front, 6/25/2007 issue), misses this stunningly simple equation.
The point being made was that despite all of Google's green efforts, Google must "fess up" about it's power costs and consumption to run it's gazillion systems allowing us to search for, quote, "...vital information about Paris Hilton or box-office receipts for The Fantastic Four: Rise of the Silver Surfer...".
Well I'll save Google's distinguished engineers or PR flack time and effort to answer the question: How much power does Google actually use to enable us to search for the above (and more)?
Answer: 2 - 1 = 1, or in other words, less than what it was (or will be) consuming, than it did prior to creating their own power. If as you say it costs $200 to power each server, then multiply that to any number and subtract the value of power Google is generating on it's own from alternative energy sources. To illustrate, a slightly more complex equation that constitutes fessing up:
Save the trees, don't consume an entire page of your great magazine on a simple concept.
As a longtime reader of eWeek, I find it surprising that a recent opinion piece by Editorial Director Eric Lundquist, Google's Mixed Message (Up Front, 6/25/2007 issue), misses this stunningly simple equation.
The point being made was that despite all of Google's green efforts, Google must "fess up" about it's power costs and consumption to run it's gazillion systems allowing us to search for, quote, "...vital information about Paris Hilton or box-office receipts for The Fantastic Four: Rise of the Silver Surfer...".
Well I'll save Google's distinguished engineers or PR flack time and effort to answer the question: How much power does Google actually use to enable us to search for the above (and more)?
Answer: 2 - 1 = 1, or in other words, less than what it was (or will be) consuming, than it did prior to creating their own power. If as you say it costs $200 to power each server, then multiply that to any number and subtract the value of power Google is generating on it's own from alternative energy sources. To illustrate, a slightly more complex equation that constitutes fessing up:
- Before green efforts: 200 * X
- After green efforts: (200 * X) - Y
Save the trees, don't consume an entire page of your great magazine on a simple concept.
Labels: climate, global warming, google
posted by EdSF at
7:04 AM
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