Vista Mojave - Also Exposes Schizophrenic Behavior
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After a few days of reading through industry press comments and editorials about Microsoft's Mojave Experiment, which "exposes" some truths about VISTA, it seems that Microsoft's whole point for the campaign is further validated by the "schizophrenic" attitude of said industry press folk.
Blasting the Mojave campaign as "not the right thing to do", or some type of insult to one's sensibilities, and even pointing out Microsoft's retort in their respective "analyses", well, actually proves the point.
While I agree that VISTA needs more work, lets not forget what this is: It's a MARKETING effort. It's not a "technology preview" or some black hat conference.
So these "analytical industry press folk" realize marketing efforts of Apple, and then fall back to a techie review when it comes to VISTA? Hmmm....I guess there's something to schizophrenic behavior suggested by Microsoft.
Going by the "expert analysis" and commentary, symptoms of schizophrenia and validity of the whole point of the Mojave campaign are seen in their slight by revealing comparisons to Apple's great PC and Mac dudes campaign.
No, I'm not stupid enough to make car and health insurance decisions based on an animal, test driving is done old school on the road, and my doctor always knows best. BUT, I recognize a funny, attention grabbing, even eye-opening ad campaign that makes me look into a particular product/brand.
That's what Mojave is about. It's an AD CAMPAIGN, which I think is based on a very solid premise.
Blasting the Mojave campaign as "not the right thing to do", or some type of insult to one's sensibilities, and even pointing out Microsoft's retort in their respective "analyses", well, actually proves the point.
While I agree that VISTA needs more work, lets not forget what this is: It's a MARKETING effort. It's not a "technology preview" or some black hat conference.
So these "analytical industry press folk" realize marketing efforts of Apple, and then fall back to a techie review when it comes to VISTA? Hmmm....I guess there's something to schizophrenic behavior suggested by Microsoft.
Going by the "expert analysis" and commentary, symptoms of schizophrenia and validity of the whole point of the Mojave campaign are seen in their slight by revealing comparisons to Apple's great PC and Mac dudes campaign.
- VISTA campaign: "how stupid does Microsoft think we are"?
Well, how stupid does Apple think we are? Is the "cool factor" the only deciding factor? - VISTA in general: "Intel didn't even go for it"
Well, just how miniscule is the corporate adoption of Macs? - VISTA campaign: "I was wrong" isn't the best way to sell a product"
Well, how about "You're utterly boring and unimaginative and uncool if you don't buy a Mac"?
No, I'm not stupid enough to make car and health insurance decisions based on an animal, test driving is done old school on the road, and my doctor always knows best. BUT, I recognize a funny, attention grabbing, even eye-opening ad campaign that makes me look into a particular product/brand.
That's what Mojave is about. It's an AD CAMPAIGN, which I think is based on a very solid premise.
posted by EdSF at
6:42 AM
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