Lock This!

Oh, the humanity of it all. Next time you see (or hear) an ad about services to "secure your personal information", pause, and read this:

LifeLock settles with FTC over ID theft product claims

Choice tidbits:

The FTC also picked at some of LifeLock's own data security measures, saying it collected confidential information from customers and did not encrypt it. And, the FTC charged, LifeLock's databases were vulnerable to attack.

- LifeLock, in a statement, said the FTC charges related to the way the company did business more than two years ago.

LifeLock, which bills itself as "#1 in identity theft protection," has gained national notoriety with commercials that show Davis' Social Security number on the side of a truck, while Davis tells the audience that he is confident his company's services will protect him – and potential customers – from having their identity stolen. But Davis reportedly has been a victim of ID theft.

- Ouch

Sigh....